It’s hard to believe that just 20 odd years ago, the Internet and cell phones were nascent. Tools we rely on now were just getting started (consider that LinkedIn launched in 2003), and television and radio reigned as the primary drivers of consumer behavior. How times have changed. Today, most consumers will not only receive … Continued
Is Direct Mail Dead? The saying, “The news of my death is greatly exaggerated,” is attributed to Mark Twain. While he was likely saying it for ironic humor, the same sentiment can be applied to direct mail. In an era of digital supremacy, the idea of sending something through the good ol’ postal service seems … Continued
We live in multimedia world. We may begin our day scrolling the internet and firing off texts, listen to a podcast in the car, scan a QR code at a restaurant at lunch, and spend hours managing email. In this wired world where content comes fast and furious, a marketing strategy that does not layer … Continued
You set yourself the task of marketing your business, your nonprofit—perhaps even yourself. You have a catchy logo and a witty tagline. You’ve invested in some advertising and managed to secure a media story that casts you as a thought leader and your work in a positive light. Or lucky you! You have a video … Continued
Brand storytelling has the remarkable ability to captivate audiences and create lasting impressions. As a child, I found joy in telling stories and was completely mesmerized by the tales shared with me. They often lingered in my memory far longer than mere facts ever could, illustrating the profound impact of a well-told story. A good … Continued
Launching a marketing campaign is one thing—delivering real, measurable results is another. For small to mid-sized business owners, the challenge lies in “sticking the landing”—crafting and executing a strategy that grabs attention, builds trust, and converts leads into loyal customers. Much like an Olympic gymnast finishing a routine with precision, a successful campaign is about … Continued
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